Names

Sol

The old-school Latin name for the sun, identified in philosophical traditions with The True, The Good, The Beautiful. We've created the space for it.

History

99

Founded in '99 out of annoyance with inefficiency and hubris, we have grown steadily to serve hundreds around the world. Always with gratitude and humility.

Approach

Honest

Maybe you're a bonehead if you tell your client that they honestly don't need to spend the extra 5k. Then again, maybe the good word spreads and you sleep at night.

Keep It Simple Stupid

KISS

Everyday we try to recite that line. Keeping things as simple as possible means you always have respect for the complexity of details.