Stop fighting your website, start fueling your business.
Our web development process blends planning, proactivity, and consistent improvements to turn your site into a growth machine.
Our approach: Building websites that just work (and keep working).
We don’t just slap on Band-Aids. We address root issues through a focused website discovery process, making sure your goals, user needs, and technology all line up. From ExpressionEngine fixes to full Craft CMS development, we adapt our strategies to fit your evolving business, not the other way around.
Ongoing improvement
We treat your site as a living asset, refining performance and features over time.
Friction reduction
Clumsy workflows or slow pages? We find and fix them before they can mess with your progress.
Focus on ROI
We keep revenue goals in the conversation, building a site that pushes your bottom line in the right direction.
Honest communication
We’re upfront about scope, timelines, and costs, so you always know what’s happening and why.
#1 The discovery phase: Teasing out what you actually need
Before coding a single line, we go deep in the website discovery process. Our web developers identify real priorities, whether it’s a front-end revamp, new integrations, Craft CMS development, or a migration to ExpressionEngine, so we can map out a realistic plan. Here’s what to expect:
Goal alignment
- Confirm revenue or lead-generation targets
- Clarify your site’s role in overall marketing
- Spotlight early wins for maximum impact
Technical checkup
- Review hosting environment
- Evaluate current platform and code quality
- Identify compatibility issues or security gaps
User insight
- Pin down core audience needs
- Gather user feedback or analytics
- Highlight user journeys that need attention
Pain point spotting
- Identify performance bottlenecks
- Look at awkward publishing workflows
- Expose friction in checkout or lead forms
Collaboration preferences
- Agree on communication channels
- Decide meeting frequency or toolset
- Assign roles for quick decision-making
Scope & budget
- Set up a realistic timeline
- Estimate costs for must-have features
- Prioritize tasks if budgets shift
#2 The planning phase: Turning insights into a concrete strategy
With the discovery process complete, we transform findings into a tactical plan. We prioritize fixes, outline web development outsourcing tasks, and structure timelines around your big goals. This is where we move from “we have a problem” to “here’s how we solve it”—all while staying mindful of your cost constraints. Here’s what to expect:
Project planning*
- Break down major tasks into project phases.
- Outline deliverables for each phase.
- Determine key milestones to measure progress.
Detailed requirements
- Translate discovery findings into specs
- Clarify tech stacks or integrations
- Outline success metrics and reporting
Resource allocation
- Assign your dedicated team
- Confirm any third-party collaborations
- Match tasks to the right skill sets
Risk mitigation
- Flag possible delays or bottlenecks
- Develop fallback strategies
- Communicate options for pivoting if needed
Budget confirmation
- Ensure tasks align with the client’s budget.
- Communicate clearly about potential cost implications of optional features.
- Provide transparent time tracking and reporting.
Sign off & next steps
- Final review of scope and schedule
- Schedule kickoff call
- Lockdown start dates for execution
“
Solspace gets it.
They consistently bring creative, practical, and strategic solutions to help me improve how we use our website to generate revenue.
Tony Samour
Spirit Rock Meditation Center
#3 The execution phase: Building, testing, and launching
This is where things get real. Our web developers handle coding, integrate third-party tools, and refine features guided by your priorities. We test relentlessly—catching errors before they reach users. Once everything’s stable, we coordinate a problem-free launch, delivering a site ready for growth and positive ROI. Here’s what to expect:
Development cycles
- Code in short sprints
- Show progress frequently
- Respond to any fresh insights
Quality assurance
- Perform browser and device checks
- Validate speed and reliability
- Test eCommerce or lead forms
Integration work
- Connect CRMs or analytics
- Set up any needed microservices
- Validate real-time data flows
User acceptance
- Offer a staging site for review
- Gather feedback from your team
- Make final pre-launch adjustments
Launch prep
- Assign tasks for deployment day
- Coordinate hosting and DNS changes
- Arrange live monitoring post-launch
Go live
- Switch the site to production
- Monitor performance and stability
- Capture initial metrics for insights
#4 The retainer phase: Keeping your site in top form
Launching a site is just the beginning. Our retainer model provides ongoing updates, support, and expansions. Think of it as continuous partnership: we squash bugs quickly, refine features based on user data, and explore fresh ideas—so your site keeps driving revenue year after year.
Weekly check-ins
- Discuss current priorities
- Schedule new features or fixes
- Evaluate site metrics or user feedback
Progressive upgrades
- Tackle planned improvements in smaller increments
- Update ExpressionEngine or Craft CMS development modules
- Avoid big, disruptive rebuilds
Performance monitoring
- Track speed, uptime, and usage patterns
- Optimize your site if any slowdown appears
- Boost SEO where needed
Ongoing security
- Address new vulnerabilities or threats
- Install crucial patches in a timely manner
- Keep data safe across integrations
Ideas & innovations
- Brainstorm future campaigns or site enhancements
- Use analytics to pinpoint potential quick wins
- Keep your competitive edge
Cost efficiency
- Predictable monthly or quarterly budgets
- Avoid large capital expenditures
- Maintain reliability without surprise bills
See our web development process in action
Our approach works. Find out why by exploring some of our success stories below!
Selling Complex B2B Products Online? Mission Possible.
Using a website to purchase a complex product requires plenty of information and planning. So does selling them.
Faster Search, Better Engagement: Meilisearch for Here Comes the Guide
When search is slow, user experience suffers. Here's how we fixed it with Meilisearch.
“
Solspace is truly a partner in all ways and I am confident in saying that our business would not be as successful as it is today if not for their diligent and enthusiastic work. And, they are downright FUN to work with - I think that's the very best part.
Lisa Shields
Here Comes The Guide
3 ways to get started with Solspace.
From small fixes to full rescues, here’s how we often begin our web development partnerships:
Just fix it!
Clients we’ve worked with for years often come to us with a quick repair request first—like replacing a broken feature or customizing a plugin. This smaller-scale website development project helps both sides see how well we collaborate.
Tired of short-term fixes?
Give us a call—we’ll come up with a web development roadmap that creates long-lasting improvements.